We continue in Part Deux (hey, the founders are French!) of Marketing and Sales Tips for Small Businesses. It’s all about how your employees can create a great customer experience so that customers can return over and over again!

Staff Training

Take the time to train your staff so that they are better equipped with selling to customers. You can make it a party by reaching out to your vendors and sales reps for games, toys, and other products.

 

Email Newsletters

Newsletters are a FREE way to let your customers know about the latest specials, events, etc. Involve employees where they can provide some content. Such as a section on a sales’ person’s favorite toy and why, along with a picture of their friendly face.

In addition, give your employees access to vendors’ newsletters. Email newsletters can be great tools for employees to learn more about the items they are selling. Newsletters provide valuable tips, promotions, demo videos, etc.  Was a product in a popular magazine? Was a celebrity spotted with an item sold in your store? Newsletters can provide great talking points for the latest products!

Social Media

Like Newsletters, Social Media is another free way to let your customers know what is going on in your store. Are your employees playing a heated game of Spot it? Take a picture and/or video and post to your fans! Employee selfies wearing the latest fun gear? Employees will enjoy sharing something special that happened at the store and will make them feel a part of what makes your store special.

 

Employee Contests

You can create employee contests or challenges based on the number of particular products sold within a period of time or based on who will be the first one to reach an objective.

Ask your vendors to sponsor the prizes. It doesn’t hurt to ask!!